Turn anonymous clicksinto lifelong fans
Amber® is the audience management platform that enhances the past to power your future. Gain a deep understanding of your audience, even from an anonymous level, while using your brand’s unique history to automatically create your next winning marketing campaign.
3 Simple Benefits That Engage New Fans
Meet your audience wherever they are, digitally and IRL.
Communicate in a way that’s relevant to them; experience a connection to fans like never before.
Campaigns and experiences created from your IP, unique to each fan.
An audience management platform built for music IP
Amber is first-party audience infrastructure for the organisations that own culture rather than make it — labels and catalogue owners, artist estates, museums and archives. It resolves anonymous traffic into fan profiles you own, joins what happens online to what happens in the room, and uses your own archive to build the next campaign.
Record labels and catalogue owners
A catalogue earns attention every day from people you cannot name. Amber resolves that anonymous streaming, social and web traffic into first-party fan profiles you own outright — so a back catalogue becomes an addressable audience rather than a royalty line.
Artist estates and rights holders
Estates hold decades of masters, artwork, correspondence and footage with no direct line to the people who care about it. Amber builds that audience from the traffic the work already attracts, and turns the archive itself into campaigns tailored to each fan.
Museums, archives and cultural institutions
Audience data for cultural institutions is usually split between ticketing, retail and the website, with anonymous visitors invisible in all three. Amber unifies digital and on-site touchpoints into one profile per visitor, connecting the person at the door to the person browsing the collection online.
Venues and live
Meet audiences wherever they are, digitally and in real life. Amber connects box office, bar, merch and web activity into a single fan record, so the relationship continues long after the night itself.